About us

We are a Sydney-based online baby boutique that exclusively stocks quality Australian branded clothing and accessories for babies and toddlers.

The owners have young children themselves and got fed up with having large piles of cheap clothing from chain stores. Why don’t we have a t-shirt that matches these patterned pants? Will their fingers get caught in all these loose threads? Is the only jumper that goes with this skirt in the wash? Then we decided to curate their wardrobes, the same way we curate our own as adults. 

We have selected collections of clothing from each of the Australian brands we stock so that items can be easily worn together, making dressing your little one joyous and simple.